Monday, September 16, 2013

Show & Sells: Looking Good Enough to Eat!

I spent some time yesterday with some cub scouts helping them sell at a Show & Sell.

Asking is the first way to get a sale. Once they are interested, they come to your table. Explain to them about what foods the products are like.  For example, if they like cheese, they will like a cheese flavor. If they like buffalo chicken, the Buffalo Cheddar is great. If they like chocolate, go for the Dark & White Chocolatey Drizzle. If they like nuts, then choose the Caramel Corn with Almonds and Pecans. And so on.

You want to display your product in a way that looks amazing. I take a lot of pride in my display and create one that basically entrances the customers.  They look around and say "Oh, that's interesting. That looks good." I always have my products arranged symmetrically, with the  bags in the front, tins on top and microwavable boxes in the middle.  We use the gift boxes to make different heights, too.

People should see what you offer. It should be full but not over crowded. It doesn't have to be the same every time.

Good luck selling!


-- Elian

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